“I feel used and abused by publishers of wedding magazines…”
“The wedding magazines are so big they take up space on the shelves, in storage out the back and delayed billing means nothing as we have to early return lots for space reasons…”
Some newsagents have singled out wedding magazines as a problem area because they are so thick and take up so much space, but their cover price is not that high as the publishers get their revenue from advertising. “We should be paid $5 per book,” one agent said. “They are just using us and we lose money handling them.”
What do you think of wedding magazines? Is it a profitable category for you?
What needs to be done to make this category more profitable for newsagents?