Network Services released a promotional video for Panini World Cup stickers late last week which promotes that the stickers are stocked at newsagencies—a great one to share on social media!
With just over a month to go until kickoff, now is a great time to take advantage of World Cup mania and start promoting merchandise. Remember, there is only a two month window to leverage from this opportunity.
Keep an eye out for our World Cup products feature in May NN (out on 15 May).
The Panini stickers in particular are selling incredibly well overseas, especially in the UK—even adults are purchasing and swapping the stickers.
We’ve also heard stories of collectors coming into stores to purchase these stickers, as well as other World Cup merchandise, by the boxful!
Have you started selling World Cup products in-store yet? We would love to know how sales are going so far, and of any issues surrounding any of the products. Do you find your community is getting excited about the World Cup? Leave a comment below.