Newsagents, you may not realise how office people feel about Fridays; there is a kind of joy looking forward to the weekend and it is the prefect time to tempt shoppers with some indulgence. They are all in the mood to buy something to reward themselves for a good week’s work or share a treat with loved ones. Try some ‘Friday Favourites’ merchandising – time to indulge in a magazine … a confectionery treat for the family… win your fortune so you don’t have to get up for work everyday… Have a think about Friday displays and see what works in your store. Perhaps put one staff in charge of Friday thinking!
Meanwhile, happy Friday. This office worker is feeling good and looking for to a weekend relax – you can temp me with magazines, chocolate and wine! Also some new art materials… or maybe that cute gift for granny to show I really care.