When the going gets tough, the tough get going!
I came across an article yesterday about an innovative trial by a Sri Lankan newspaper, which aimed at increasing circulation figures while assisting the community with an ongoing health problem… Mosquito repellent newspapers!
On April 7, annual World Health Day, the first-ever citronella-scented newspapers rolled off the presses, with the aim of protecting readers from mosquitoes. It is a new way to fight the spread of mosquito-borne dengue fever, which can be fatal and affects up to 30,000 people every year in Sri Lanka.
The newspaper succeeded in selling 30% papers more that they usually would, that day.
CLICK HERE to access the article; it’s quite an interesting read.