Thank you De Agostini and Network Services for including the N logo on their TV advertisements for the ‘Sweet’ collection.
Millions of viewers see these advertisements and are reminded to buy at their local newsagency; they are reminded of newsagencies in general.
To brand our channel and capitalise on the fact that the majority of consumers still know what ‘newsagent’ stands for is essential to remain front of consumer’s minds.
Just as you see P for Post office and i for information, N for newsagents is a nationally recognised sign.
It is not used widely enough and that is the fault of individual newsagents. It damages the channel that a bold, bright and shiny N sign is not more widespread. Newsagents must do something about it.
The publishers are helping . Are you?