MPA magazine pilot
In early 2015, the MPA commissioned a review to evaluate the magazine category’s performance – this was called ‘Destination Newsagent’. Results from this review indicated that changes were critical with a major focus on the supply of the product and category management.
Publishers want and need the newsagency channel to remain strong and the MPA set about investigating the best way forward.
Selected newsagents were invited to join a ‘Destination Newsagent’ pilot study to review and evaluate the category’s performance.
The aims of the pilot are to analyse, assess and refine the magazine management principles as recommended by the MPA guidelines as well as test proposed elements of a Code of Conduct for distributors/publishers.
- Address perceived supply issues by testing sales efficiencies business rules to ensure maximum sales with minimal returns;
- Evaluate the ability to reduce early returns through improved allocations;
- Better use of data by distributor/publishers to make better supply decisions and measure impact on sales;
- Test the correct business rules around stock management such as re-issues;
- Test the effectiveness of more supply control by newsagents; and
- Test the ability for a distributor/publisher to adhere to a framework of accountability and eradicate any weak spots.
The newsagents invited to be in the pilots were chosen according to the following criteria:
- Easy access throughout the trial period;
- Differing store profiles so the outcomes meet total channel requirements;
- Using EDI via XchangeIT.
Once this trial starts, the ANF will keep members informed on what’s happening.