Long live print

Writing in TheNewspaperWorks publication, The Bulletin, Brian Rock predicts that print newspapers will outlive the internet!

He cites data of declining ownership of laptops, PCs, gaming consoles and DVRs. While the declines may not continue on the same trajectory over time, it is food for thought. We all know how technology changes so rapidly. Rock’s conclusion is that digital newspaper media consumption will overtake print readership in the next three to five years, after which both print and digital readership trends will stabilise.

The Bulletin continues to promote the benefits to be found in newsagency channel through the N campaign adverts.

Long live print.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s