Writing in TheNewspaperWorks publication, The Bulletin, Brian Rock predicts that print newspapers will outlive the internet!
He cites data of declining ownership of laptops, PCs, gaming consoles and DVRs. While the declines may not continue on the same trajectory over time, it is food for thought. We all know how technology changes so rapidly. Rock’s conclusion is that digital newspaper media consumption will overtake print readership in the next three to five years, after which both print and digital readership trends will stabilise.
The Bulletin continues to promote the benefits to be found in newsagency channel through the N campaign adverts.
Long live print.