Multicultural festival celebrations: Chinese New Year

Most retailers get behind major holidays and celebratory events such as Christmas, Valentine’s Day and Easter—but what about lesser known multicultural holidays and celebrations?

Doing some research into the multicultural holidays and events celebrated by your customers could prove to be beneficial to your business—so many of these celebrations revolve around gift giving. Getting behind cultural events celebrated by your customers is an effective way to let them to know that you can accommodate for their needs.

Chinese New Year is perhaps a great festival to begin this with.

Falling on 8 February this year, Chinese New Year, also known as Lunar New Year, the Chinese festival marking the start of the New Year, beginning on the second new moon after the winter solstice and ending on the full moon fifteen days later. It is celebrated by visits to family and friends, special meals, cultural activities and fairs. Gift giving plays an integral part of the celebrations too.

Those who celebrate this festival generally give friends and family gifts in red envelopes and wrapping. Gold is another colour heavily associated with this festival—if your store is located in an area with a large Chinese demographic, advertising that you have these items could be beneficial.

Countries which celebrate Chinese New Year tend to use lanterns as instore decorations during this time of year—they’re quite easy to source online, and make for beautiful visual merchandising!
lanterns 2 Lanterns 1

In the coming weeks, we’ll upload some more tips and ideas for retailers who are interested in promoting Chinese New Year. In the meantime, here’s an Inspiration board, for those of you who might like to learn more about the festival, decorate parts of your store, or run some instore activities to celebrate this festival.

Most images on the pinboard are hyperlinks to articles and blogposts, do make sure to click for more information. There are some great craft ideas here, which your team members might enjoy being involved with—perhaps even great team building activities.

We’ll update this pinboard in the coming weeks, so stay tuned for more great ideas.

TIP: This year is the Year of the Monkey—The Monkey represents wit and intelligence. The full Chinese Zodiac below:

CLICK HERE for a list of Cultural and Religious dates, complied by the Department of Social Services.

Do you promote multucultural festivals in your business? Leave a comment below or email your story and/or photos to nishi@anf.net.au, we’d love to hear what you do and how it impacts your business’ place in the local community!

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