The Queue

There’s an unlikely marketing stunt that is becoming increasingly popular in Australia that is combating the decline in retail foottraffic. Interestingly, it’s something that, 20 years ago, probably would have deterred customers. And the best thing is, this tactic can be implemented in your business with some thought and strategic planning; The Queue. Looking back…

Life’s a stage, and we’re all actors…

With Easter just around the corner what are you doing to entice customers into your?  Are you then inspiring them to come back…?   Back in the day building a striking window display highlighting the products in store was an essential part of your business. An effective shop-front could stop customers and potentially bring them…

Reed Gift Fair – Sydney

Last week I was lucky enough to attend my first EVER trade fair… Boy! What an experience. So many beautiful products; so beautifully displayed. Where to start… Display after display of eye catching products. My love of all things vintage soon saw me drawn to miss rose sister violet’s amazing selection of products. Hand made,…

MPA Magazine Promotion kicks off!

The MPA’s Weeklies Promotion, the first of three announced newsagent-exclusive promotions, kicked off yesterday. This promotion will allow customers of participating newsagents to be in the running to win a Brand New Holden Barina Car and daily cash prizes worth over $19,000. A statement from the MPA below: The promotion launched yesterday and approximately 80-90% stores were…