The Queue

There’s an unlikely marketing stunt that is becoming increasingly popular in Australia that is combating the decline in retail foottraffic. Interestingly, it’s something that, 20 years ago, probably would have deterred customers. And the best thing is, this tactic can be implemented in your business with some thought and strategic planning; The Queue. Looking back…

Life’s a stage, and we’re all actors…

With Easter just around the corner what are you doing to entice customers into your?  Are you then inspiring them to come back…?   Back in the day building a striking window display highlighting the products in store was an essential part of your business. An effective shop-front could stop customers and potentially bring them…

MPA Magazine Promotion kicks off!

The MPA’s Weeklies Promotion, the first of three announced newsagent-exclusive promotions, kicked off yesterday. This promotion will allow customers of participating newsagents to be in the running to win a Brand New Holden Barina Car and daily cash prizes worth over $19,000. A statement from the MPA below: The promotion launched yesterday and approximately 80-90% stores were…

ANF initiative provides peace of mind for distribution agents in the ACT

An ANF initiative has got the wrapping machines for six ACT newsagents and one Goulburn newsagent back into top working order, while setting up a structure for long term servicing peace of mind. After 12 months of negotiation and organisation, the Ronaii Wrapping Machine Technician from Aldus Engineering, Sydney, spent four days servicing 21 wrapping…

Multicultural festival celebrations: Chinese New Year

Most retailers get behind major holidays and celebratory events such as Christmas, Valentine’s Day and Easter—but what about lesser known multicultural holidays and celebrations? Doing some research into the multicultural holidays and events celebrated by your customers could prove to be beneficial to your business—so many of these celebrations revolve around gift giving. Getting behind…

Proactive newsagent organises successful Western Union promotion

Proactivity always leads to business success; ask any proactive retailer, and they will confirm that this is the case. Ibram Kamil, owner of Mt Druitt Newsagency (NSW), recently organised an in-store promotion, which allowed all customers who put through Western Union transactions within the promotion period to be in the running to win an Apple…