MPA Magazine Promotion kicks off!

The MPA’s Weeklies Promotion, the first of three announced newsagent-exclusive promotions, kicked off yesterday. This promotion will allow customers of participating newsagents to be in the running to win a Brand New Holden Barina Car and daily cash prizes worth over $19,000. A statement from the MPA below: The promotion launched yesterday and approximately 80-90% stores were…

Why and how the MPA decided to conduct a trial into magazine processes

MPA magazine pilot In early 2015, the MPA commissioned a review to evaluate the magazine category’s performance – this was called ‘Destination Newsagent’. Results from this review indicated that changes were critical with a major focus on the supply of the product and category management. Publishers want and need the newsagency channel to remain strong…

ABCs: Sport and Leisure and Special Interest titles remain steady amidst a sea of declines

Weekly titles Weekly celebrity titles have seen steady declines, with Bauer Media’s NW posting the highest YoY decline of 15%, with Pacific Magazines titles Famous and Who following closely with declines of 14.5% and 12% respectively. Zoo Weekly’s circulation figures have declined further, now posting a YoY decline of 36.3%. CLICK HERE for a full…

Nexus Promotion

Pacific Magazines has launched a promotion to reward loyal newsagent customers for purchasing magazines and to encourage return foot-traffic.Customers have a chance to win Samsung Galaxy tablets and newsagents up to $1000 cash, from a prize pool of $8000. Nexus participants will have all the details. What have you done to promote? How is it going in your…

cash flow and magazines

  One of the biggest problems newsagents have in managing magazines is cash flow– having to pay for all the magazines received when only half will sell and then carrying that debt until the magazines are recalled. One way to manage cash flow and still have the chance  to sell magazines is to take advantage…